Get your content seen by the eyes who want what you have.
Feed the need and the greed by using OPL, don't depend on organic reach.
It's not Facebook's fault. They are the culprit and The Dastardly Dan of declining reach.
But, that's not the problem.
The competition knows it's time to pay to play and their more than happy to do so.
The competition is beating you out because they know something you don't.
Info-engagement, micro-targeting and specifically paying to play.
This is the year of engaging the customer.
Beat your competition and become the brand they want to see, engage with, and buy from.